Open and IAG Loyalty launch Avios Insurance: insurance that takes you places
A single brand where customers can buy everyday cover and collect Avios towards their next trip. Travel insurance is live now, with car next and home products to follow.
The partnership
Loyalty programs reward how members spend. This rewards how they protect.
Avios is the global loyalty currency of British Airways and other leading airlines, with millions of members worldwide able to collect and redeem Avios across a broad ecosystem of travel, retail and financial services partners.
With Avios Insurance, the aim is simple: take one of life's annual essentials and make it rewarding. Every policy and every renewal rewards members with Avios they can put towards flights, cabin upgrades, hotel stays and experiences. Protect a trip, a car or a home, and members are building towards their next flight, holiday or rewarding experience.
Travel insurance is live today. Car is next, and more products will follow. With every new product, the promise stays the same: get covered, collect Avios, get rewarded.
What the proposition delivers for members
- ✓Travel insurance, live now. Collect 10 Avios for every £1 spent on single-trip or annual cover, up to 1,000 Avios per policy
- ✓Car insurance, coming next. Collect up to 5,000 Avios; members can register to be notified at launch
- ✓Home insurance, following. Buildings, contents or both, collect up to 5,000 Avios; members can register their interest today
- ✓Up to 11,000 Avios to collect across the full program as it rolls out
- ✓A single guided journey from quote to purchase: buy, manage and renew in one place
- ✓Cover from trusted UK insurers, arranged and administered by Open
A complementary partnership
Two sets of strengths. One seamless experience.
This launch draws on what IAG Loyalty and Open do best. IAG Loyalty brings the renowned Avios brand and millions of loyal collectors who already engage every day through the Avios app, website and travel bookings. Open runs the regulated operation behind it: the technology and AI, the insurer relationships, and the end-to-end operations, so buying insurance feels like a natural part of Avios.
Together, IAG Loyalty and Open offer members cover that gives back, through a proposition and operating model neither could build alone.
“Avios is one of the most loved loyalty programmes in the world, with a hugely engaged member base. With IAG Loyalty, we wanted to bring that into insurance to give customers another way to collect and spend Avios on products every household needs. With Avios Insurance, every policy earns Avios and brings the next trip a little closer. It is a simple idea, and one this partnership is uniquely placed to deliver.”
Jason Wilby
Co-CEO, Open
What we built
The capabilities behind the program
One rewards engine across every product
Avios earning is built into each product's purchase flow, so members collect on travel today, and on car and beyond as they launch — up to 11,000 Avios across the program.
A multi-line platform, launched in stages
Travel is live, with car next and further products built on the same platform. Members can register interest now and be notified the moment each product goes live.
A single place to buy and manage
Quote, purchase, manage mid-term changes and renew — all under the Avios Insurance brand, with no click-out to a third party for the moments that matter.
Cover from trusted insurers
Cover arranged and administered by Open on behalf of a panel of trusted UK insurers, selected for the Avios member audience.
Open's AI and safety platform
The program runs on Open's insurance-specific platform, with AI-guided support built on Open's AI safety harness — every response explainable and traceable — and Open's UK-based support teams on hand should members want to speak to a person.
Explore the AI Safety Harness“Since launching our travel insurance product, Wanda by Avios, with Open last year, the offering has proved popular with our customers and shown that people value high quality cover with Avios rewards. That’s why we’re excited to be expanding this offering with the launch of Avios Insurance, giving members another simple way to make everyday spend more rewarding, while also benefiting from trusted protection.”
Jack Smith
Chief Retail Officer, IAG Loyalty
Bring embedded insurance to your brand
Avios Insurance is the kind of end-to-end, rewards-led proposition Open builds for brands. If your customers would benefit from insurance that fits your experience, let's talk.
Avios Insurance is a trading name of Open Insurance Services UK Limited, authorised and regulated by the Financial Conduct Authority (FRN 988625), which arranges and administers the insurance. Avios is operated by IAG Loyalty Limited. Members collect Avios in accordance with the applicable terms and conditions. Cover, Avios earning rates and per-product caps are subject to eligibility and the terms of each policy.