MoneySuperMarket and Open launch a car insurance broker exclusively for SuperSaveClub members
A member-only digital car insurance broker that keeps the whole policy lifecycle in one place, letting 2.5 million SuperSaveClub members compare, buy, manage and renew without leaving the MoneySuperMarket ecosystem.
The partnership
Comparison solved how people shop for insurance. This changes what happens next.
Typically, after comparing cover options the customer is handed over to the selected insurer, and they leave the brand that helped them find their cover. Every change and every claim then happens with that insurer. Twelve months later at renewal they are back where they began, comparing new quotes before often choosing a different insurer and starting over.
To close that gap, MoneySuperMarket, in partnership with Open, has launched a member-only digital car insurance broker. For the first time, its 2.5 million SuperSaveClub members can stay with a brand they already trust for the life of the policy, not just the moment they choose it. A once-a-year comparison visit becomes a year-round relationship.
It forms a key part of MoneySuperMarket's broader move from comparison site to full-service financial companion: helping people not just choose products, but manage their money over time.
What the proposition delivers for members
- ✓Cover from a curated panel of trusted UK insurers, starting with Allianz, Covéa and Ageas
- ✓A single guided journey from quote to purchase, with no click-out to a third party
- ✓An option to pay monthly at no extra cost, with 0% APR available for monthly payers
- ✓Policy management, mid-term changes, cancellations and renewals handled from existing MoneySuperMarket accounts
- ✓A £15 SuperSaveClub reward, plus access to other existing member perks
A complementary partnership
Two sets of strengths. One seamless experience.
MoneySuperMarket contributes what one of the UK's most trusted comparison brands has built over decades: a mission to help households save money, a deep understanding of how people buy insurance, and the trust of 2.5 million members. Open contributes the regulated digital broking platform that turns all of that into a single end-to-end experience: the technology and AI, the insurer relationships, and the operations needed to run a full broker.
“Comparison changed how people shop for insurance. What happens after the sale has barely moved in decades, and that’s what we’re fixing. Open’s technology brings the whole policy into one place, with AI now helping members find and understand the right cover. We’re delighted to be building it with MoneySuperMarket.”
Jason Wilby
Co-CEO, Open
What we built
Five capabilities behind the proposition
A curated insurer panel
A panel of trusted UK insurers selected specifically for the SuperSaveClub member audience, starting with Allianz, Covéa and Ageas.
Pay monthly at no extra cost
0% APR premium finance embedded directly into the purchase flow; monthly payers pay no more than annual payers.
Bronze, Silver, Gold cover
Three packaged cover tiers designed for a loyalty audience, each fully assessed for fair value at package level, with add-ons including breakdown cover, motor legal protection, excess cashback and enhanced courtesy car.
Embedded in MoneySuperMarket accounts
Single sign-on, in-account policy management, deep-link URLs and automated policy tile updates; mid-term changes, cancellations and renewals handled without leaving MoneySuperMarket.
Open Companion
Guiding members through it all is Open's AI companion. It understands the member's actual quote options, with context on where they are in the journey and what they have selected, so support is specific to their situation, rather than a list of generic FAQs. Every response is explainable and traceable and built on Open's insurance-specific AI safety harness, with Open's UK-based support teams on stand-by should customers want to speak to a human.
Meet Companion“SuperSaveClub Insurance is a significant step forward in how we support people with one of their most important financial decisions. We know for many of our customers, managing their car insurance doesn’t stop once they’ve bought a policy. This new approach is about moving beyond comparison and bringing the whole insurance journey together, giving SuperSaveClub members more control throughout the car insurance policy lifecycle and making it easier to manage their cover. Drivers who choose to pay monthly will also benefit from 0% interest.”
Sara Newell
Commercial Director, MoneySuperMarket
Bring embedded insurance to your brand
SuperSaveClub Insurance is the kind of end-to-end proposition Open builds for brands. If your customers would benefit from insurance that fits your experience, let's talk.
SuperSaveClub Insurance is a trading name of Open Insurance Services UK Limited, authorised and regulated by the Financial Conduct Authority (FRN 988625), which arranges and administers the insurance. SuperSaveClub Insurance is promoted by Moneysupermarket.com Limited, an appointed representative of MONY Group Financial Ltd (FRN 303190).